Globalized marketing has made shopping easy but has also taken the fun out of it. The loss of individuality is the price paid for convenience. You can pick and choose virtually anything anytime anywhere at your leisure from supermarket shelves. Humans do, however, need to have that casual social interaction – something that till operators can hardly provide. And that is where markets have a place in communities such as Cape Town, Stellenbosch and now Hout Bay – bringing fun back into shopping.
Well, not exactly. These new “markets” must not be compared with the old-fashioned ones still so very common in France and much loved by tourists. Bay Harbour Market serves different needs. A fish processing plant was turned into a social space to serve the community at large. A re-birth of community spirit through community projects and products, that is what we experienced as core element of this space when we visited it yesterday.